iD Collective scores new clientsBy Jonas Lopez in Media News on Friday, 22nd October 2021 at 2:18pm
One big addition is the Australian fashion brand Sportgirl. iD’s remit for the company will involve developing and executing a new key content program to generate more brand awareness for the holiday season. A team of on-brand creators is already in place for the campaign.
“iD’s experience in the fashion category includes working with many iconic national and global brands. We’re extremely excited to welcome an Australian fashion icon, Sportsgirl, to the iD family and look forward to working closely with the team to amplify Generation Sportsgirl,” said iD Collective managing director Sarah Young.
Beauty and lifestyle company Heritage Brands enlisted the iD Collective to work on specific product lines.
For aromatherapy brand In Essence, the agency will run PR and media liaison on the company’s Therapeutics line, specifically anxiety and stress relievers.
The agency will handle PR for Oil Garden’s new Australian Lemon Tea Tree Oil.
Heritage skin care firm Skin Republic will have iD work on digital marketing, content creation and PR/influencer management.
Comment and get full access to Influencing by registering for FREE
- Read and comment an all stories
- Weekly digest of media and PR news (optional)
- Post media releases to PRWire newswire
- Advertise job vacancies
- List your business in our PR directory
Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.
More Media News
Geoff Field latest casualty of 2SER restructureBy Elliott Richardson in Media News on Monday, 06th December 2021 at 2:50pm
Field has spent more than four decades in the radio industry, most notably working at 2DAY-FM for 18 years during which he worked on the Kyle & Jackie O Show.
During his time with 2SER he trained hundreds of journalism students from UTS and Macquarie University, with 70 of them going on to jobs in the media.
Field said he was glad to have trained so many students after beginning with 2SER in 2017.
“It’s been a privilege to teach so many talented students, not to mention being part of a radio station with such an important legacy in Sydney,” he said.
He received four ACRA nominations across his career for Best Metropolitan Newsreader and said he was taking some time off having spent more than 25 years working on breakfast radio.
Keep up to date with Geoff on Twitter, @GeoffField.
Meta deal sees ABC add more than 50 journalistsBy Elliott Richardson in Media News on Monday, 06th December 2021 at 2:22pm
Pushed through by the News Media Bargaining Code that was passed by parliament earlier this year, the two technology giants entered into voluntary commercial deals with media outlets.
ABC managing director David Anderson said the decision was made early on that the money from these new commercial deals would go into servicing regional communities.
“We decided at the very start of these negotiations that any net revenue we received from these deals would go where it is needed most – and that is in regional Australia,” he said.
“We want to provide greater coverage of regional stories in areas that are under-served by the media or are in news deserts. Extra regional services are a great way to start 2022, our 90th year, and this announcement is fitting given the ABC’s relationship with rural and regional Australia over those nine decades.”
The ABC current employs 550
Tallis Miles shifts to The Weekly TimesBy Elliott Richardson in Media News on Monday, 06th December 2021 at 2:01pm
Miles began with ACM in January this year, working as a journalist across regional Victorian papers Wimmera Mail-Times, Stawell Times-News and Ararat Advertiser.
He recently graduated from Monash University with a Bachelor of Business and a Bachelor of Arts, interning at the Herald Sun and the ABC during his degree.
Miles will continue to cover regional Victorian news at The Weekly Times.
You can keep up to date with him via Twitter, @tallismiles10.
Conversations producer departs ABCBy Elliott Richardson in Media News on Monday, 06th December 2021 at 12:47pm
Ransom-Hughes made the announcement via Twitter, saying she was heading off to work on her own projects.
She joined the ABC as a producer for Conversations in 2007, and has been with the program ever since. She also completed some work as a producer and reporter for the ABC’s non-fiction podcast Days Like These during 2021.
Outside the ABC Ransom-Hughes began as a sessional lecturer at the University of Sydney, while starting Alongside Radio in 2016.
She is continuing to run her Oh My Dog podcast series at Alongside Radio.
Ransom-Hughes is open to work, you can keep up with her on Twitter, @ransomhughes.
I finished with @abcconvos yesterday after being there for approx 1 million years. It's not lost on me how lucky I was to stumble into what was then a small show made by two people of rare talent, and that despite me knowing nothing about radi
Heidi Murphy departs Neil Mitchell EP roleBy Elliott Richardson in Media News on Friday, 03rd December 2021 at 3:34pm
In a Twitter thread she stated she had completed her final editorial meeting for the show and this morning’s program was her last as executive producer.
Murphy though, said she would be remaining at 3AW, continuing to appear on Sunday Mornings while also dropping in to cover Tom Elliott’s drive show.
She is yet to state what her new role will be in 2022.
Prior to her role with Neil Mitchell, Murphy worked as a weekend news reporter for Weekend Today. Before that she held various news reporting roles across 3AW, Nova 100.3FM, SeaFM and dmgRadio.
Keep up to date with Heidi via Twitter, @heidimur.
Whalan promoted at ABCBy Elliott Richardson in Media News on Friday, 03rd December 2021 at 2:19pm
Whalan returned to Sydney this year having spent more than three years in London and the preceding four years in Washington DC.
He started his career in Adelaide, writing for local South Australian National Football League club the Port Adelaide Magpies before shifting to television with the Seven Network in 2012.
He headed to Washinton in 2014 as a freelance reporter with Seven, also contributing to ESPN, an Australian NBA podcast, working for two non-profit organisations, and then beginning with the ABC in 2016.
Whalan also co-authored a book, “Greetings from Trumpland” with former ABC US bureau chief Zoe Daniel.
Stay in touch with Roscoe via Twitter, @RoscoeWhalan.
Kate Kachor departs NineBy Elliott Richardson in Media News on Friday, 03rd December 2021 at 1:26pm
Kachor made the announcement on LinkedIn, saying she would soon be getting involved in some new projects.
Before shifting into features, Kachor was a network producer, finance editor, and a news and finance reporter with Nine, starting with the outlet in 2014.
Prior to that she was online editor for Benchmark Media and also worked on Morningstar outlets InvestorDaily and IFA Magazines.
Keep up to date with Kate via Twitter, @KateKachor.