Herd MSL lands FOXTEL account

By Jonas Lopez in Marcoms News on
Herd MSL logoPR/communications agency Herd MSL is the agency of record for TV provider FOXTEL, reported Mumbrella.

The new deal will see Herd MSL aid FOXTEL’s in-house PR/communications team in developing new integrated campaigns.

One assignment already in the pipeline is promoting FOXTEL’s airing of prison drama Wentworth.  Debuting in 2013, the show is premiering its final season today, with ten episodes comprising Part I. Part II, comprising another ten episodes, is scheduled for 24 August.

“We are a curious, fearless and creative team that thrives on delivering impact for our clients and we look forward to bringing this to our partnership with Foxtel,” said Herd MSL group managing director Skye Lambley.

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AWS taps new ANZ head

By Jonas Lopez in Marcoms News on
Amazon Web Services (AWS) has enlisted Cameron Craig as its new ANZ communications head, reported Mumbrella.

He assumed the role after the incumbent, Dan Chamberlain, stepped down after two years to be reassigned to the AWS APJ public sector communications team.

Craig is flying in from California, where he was global marketing chief for a smart-windows manufacturer and led corporate communications for a leading fintech and a credit-card company.

Follow Craig on LinkedIn.

Sling and Stone acquired by VCCP

By Jonas Lopez in Marcoms News on
The Sling & Stone PR agency has been purchased by global communications network VCCP.

The deal will see Sling & Stone’s offices in Australia, New Zealand, and Los Angeles, USA operate under VCCP’s VCCP Business division of specialist agencies. The division also comprises tech agencies Method in the US, Harvard in the UK and advocacy agency inEvidence.

Sling & Stone founder Vuki Vujasinovic stays on as CEO, putting him in a management circle with counterparts David Parkinson (Method), Ellie Thompson (Harvard), and Robin Hamilton (inEvidence).

“We’ve been partnering with innovative and important brands for more than a decade now, playing a key role in their growth. Working with these types of clients is what we’re good at, and what we love doing. I’m so happy that we’ve found the perfect growth partner in VCCP Business. We have a shared vision to focus on telling these stories that are reshaping the world around us,” said Vujasinovic.

The news comes the sa

IVY PR open for business

By Jonas Lopez in Marcoms News on
Former The Red Republic executives Mia Hamilton and Emma Bedsor have joined forces to build a new agency called IVY PR, reported Mumbrella.

Under the aegis of the BCM Group, IVY will handle PR, social media, influencer management, events, and brand activations, which will augment BCM’s creative and media services. 

Hamilton and Bedsor will be co-managing directors of the agency, which will have offices in Sydney and Brisbane. BCM has also granted the tandem full authority to develop the agency. 

“Emma and I have wanted to shape an agency like IVY for some time and the independence, freedom and autonomy inherent to BCM Group, has provided the perfect environment for us to do so. The irony is that PR has an image problem and we want to be a brand that helps counter that. Earned media doesn’t just come from a press release, it can begin with a TVC, a social media post, or a clever search campaign,” said Hamilton.

“Being able to create ideas that use both earned and paid me

Shaw joins SweeneyVesty NZ

By Jonas Lopez in Marcoms News on
The Auckland, New Zealand branch of global communications agency SweenyVesty has hired Mike Shaw as a consultant.

He came in after stepping down from the associate director of communications role at Massey University. He also held similar roles with AUT and Crown Research Institute, Plant and Food Research, and currently sits on Rangitoto College’s board of trustees.

SweeneyVesty Auckland GM Greg Fahey said Shaw’s record in large organisations would be a vital asset to the agency.

“Over the past 34 years SweeneyVesty has built a strong reputation for helping our clients navigate complex situations requiring acute communications solutions. We’re excited about the contribution Mike will make to our team and clients,” said Fahey.

Follow Shaw on LinkedIn.

Bush exits GPJ ANZ

By Jonas Lopez in Marcoms News on
Caleb Bush has stepped down from GPJ ANZ.

The agency revealed that Bush is heading to Europe to assume the EVP role at GPJ’s European division. He is already working remotely, with plans to relocate to the GPJ Europe office in London, England, by May 2022.

Bush has been with GPJ ANZ since 2009, rising all the way from producer to managing director. GPJ ANZ is already recruiting for his successor, who is expected to start in November 2021.

“I have had the pleasure of driving major changes to the agency, winning multiple AOY Awards and being personally recognised by CEO Magazine as Managing Director of the Year in 2019. The people I have worked for, with and in particular the clients who have bought into our ‘experience first’ mindset have been the biggest highlights. I leave the business in a very strong position but still see so much growth for both our clients and staff,” said Bush.

Follow Bush on LinkedIn.

Boss Media PR earns Sky Gazer deal

By Jonas Lopez in Marcoms News on
Boss Media PR has become the agency of record for towels manufacturer Sky Gazer.

The new deal will have Boss tackle PR and influencer marketing for the company.

Sky Gazer is a family business specialising in highly absorbent, sand-resistant beach towels that come with their own travel bags.

The PR Hub continues with Emperor Champagne

By Jonas Lopez in Marcoms News on
The PR Hub has resumed its representation of online fine drinks portal Emperor Champagne.

Founded by Kyla Kirkpatrick, Emperor specializes in stocking over 80 champagne brands and 300 cuvees. 

The PR Hub and Emperor worked together years ago, with one aspect being the promotion of Kirkpatrick’s fundraising moves for the business.

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