Five by Five Global welcomes new staff

By Jonas Lopez in Marcoms News on
Five by Five logoThe Five by Five Global agency blossoms into spring with four new staff members.

Nigel Powell is in as business manager, bringing with him over 40 years’ organizational experience from being tour manager of Frontier Touring Co, working closely with the late founder Michael Gudinski. The move is Powell’s first foray into the communications circuit. 

“As Michael Gudinski’s right-hand man for several decades, Nigel’s life experiences read like a dream to me. He’s a fixer, a do-er, and gets shit done. He organises and does things properly: old school to the core, I cannot be more complimentary than that. I’m sure our office will run like a well-oiled machine when we are all back together under one roof,” said Five by Five managing director Matt Lawton.

Tiffany Gozal is onboard as designer. A graduate of UNSW, she recently finished up a year as lead graphic designer with RALLY4EVERAUS.

Dan Craig signs up as art director, fresh from four months in a similar role with DDB Group Australia. He previously spent a month with Five by Five on a freelance project this year.

Charlie Dejean joins as copywriter. He was recently named one of AWARD School’s ten best students, and was senior client development coordinator with Australian Government Solicitor. 

“Every person, regardless of their age, cultural background, disability, gender, sexual orientation and socio-economic background deserves to feel like they belong in their workplace and be valued for their thinking and contribution. This sense of belonging will result in a stronger business, a better workplace and ultimately better work for our clients,” added Lawton.

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More Marcoms News

Wiese receives promotion at Wunderman Thompson

By Elliott Richardson in Marcoms News on
Wunderman Thompson Australia has promoted chief partnership officer in Perth, Melanie Wiese (pictured) to national chief strategy officer.

The position became available after Angela Morris departed the company to take on a new challenge.

Wunderman Thompson Australia CEO Lee Leggett congratulated Wiese on her promotion.

“I’d like to thank Ange for her incredible contribution to our agency and to building our client’s brands and businesses. She has been instrumental in the creation of some our most effective and creative work and leaves with our very best wishes. 

“Ange is leaving big shoes to fill and having someone of Mel’s calibre and breadth of experience to step up into them is a brilliant testament to the talent we have in our agency. I’m excited to see what she’ll bring to our clients in the year ahead,” said Leggett.

Wiese said she was excited to take up her new role.

“Wunderman Thompson is embracing an agency future where consulting and commerce have an

Georgia Bennett promoted to senior account director at Sefiani

By Elliott Richardson in Marcoms News on
Strategic communications and reputation agency Sefiani Communications Group has promoted Georgia Bennett to senior account director.

Bennett joined the group more than six years ago, starting with the corporate and public affairs team.

Sefiani managing director Mandy Galmes said Bennett was an example of showing great career development at the company.

“We love seeing our people grow and evolve in their careers with Sefiani. Georgia is a shining example of this. As well as being a talented professional, she contributes strongly to our values-driven culture that makes Sefiani a great place to work,” said Galmes.

She now leads teams working on communications programs across corporate and consumer-facing clients including Allen & Overy, Ferrero and L’Oreal Australia.

Bennett also works closes with clients of Sefiani’s Sustainability Communications practice and is a member of the group’s issues and crisis management team.

iD Collective runs Wonder Australia campaign

By Jonas Lopez in Marcoms News on
The iD Collective is running Goodman Fielder’s Wonder Australia account.

The new deal will have iD overseeing Wonder Australia’s PR work. This includes press office activity, creative kits, influencer management and talent procurement. One aspect of the campaign is to build awareness for the Wonder Recycling Rewards Program, a school program for recycling bread bags.

The iD Collective is also running strategic communications for Wonder Australia’s Eco Tag, with a long-term goal to remove 50 small plastic pieces from the waste stream. 

“iD is thrilled to be working with Goodman Fielder on this campaign and to have Wonder join our ever-evolving FMCG client category. As an iconic brand within Australia, it’s so great to see Wonder being proactive and taking action in the sustainable space. As an agency, we’re aligned to Wonder’s thinking and initiatives and can’t wait to amplify the campaign via our strategic know-how and expertise in the FMCG space,” said iD Colle

Edelman scores Butterfly Foundation account

By Jonas Lopez in Marcoms News on
PR/marketing consultancy Edelman Australia has landed representation for health nonprofit Butterfly Foundation, reported B and T. 

The new deal will see Edelman run services such as strategic media relations, executive communications and thought leadership, media training, content creation, and events for the foundation, which provides support for people suffering from body image problems and eating disorders. 

The first project under this partnership is an integrated Christmas campaign to address eating disorder stereotypes. 

The account deal came in light of public concerns over binge eating or crash diets as a result of the lockdown.

“Their work is genuinely purposeful and makes a real difference in people’s lives. We are excited to work on creative ways to break down the stereotypes and stigma surrounding an issue that touches so many Australians,” said Edelman APAC corporate chief and healthcare practice executive sponsor Susan Redden Makatoa.

Thornton assumes AMI chair role

By Jonas Lopez in Marcoms News on
Andrew Thornton has been elected the new chairman of the board at the Australian Marketing Institute (AMI).

He was elected to the board after a few months as board member, and succeeded Lynda Cavalera.

The term is also Thornton’s second run, with his first term being from 2016 to 2019, when he became deputy chair.

Fig Tree Digital managing director Maria de Conno will be the AMI’s new deputy chair, following three months as non-executive director.

“It is an honour to be elected as the new chairperson of the AMI Board. This is my second time as Chair and it is a privilege to take on this role again. I look forward to working closely with the board of directors so we can continue to progress the careers of our members,” said Thornton of his role.

Follow Thornton on LinkedIn.

The Grey Consulting scores fresh clients

By Jonas Lopez in Marcoms News on
Dulwich Hill, NSW PR agency The Grey Consulting has scored new clients for its lifestyle practice.  

The agency is slated to run the PR, communications, and social media activities for Divas Beverages, with the work including media relations, influencer marketing, and event partnerships. Based in Dandenong South, Victoria, Divas offers premixed drinks, flavoured liqueurs, and mixers.

Ally Fashion is tapping The Grey Consulting for PR and communications work centred on media and influencer relations. Established in 2001, Ally Fashion offers quality men’s and women’s clothing produced using sustainable practices.

Agent99 lands new clients

By Jonas Lopez in Marcoms News on
PR agency Agent99 has won the accounts for seafood delivery business FishMe! and productivity leader Donna McGeorge, reported B and T.

The FishMe! deal involves PR and influencer relations, sampling events, and chef partnerships. Business owners Wilson and Janice Tiu tapped Agent99 for the account, based on the agency’s successful work on their online furniture store Luxo Living.

For McGeorge, the Agent99 team will run her thought leadership content and build up awareness for the launch of “The One-Day Refund: Take back time, Spend it wisely,” the third in her It’s About Time series of workplace efficiency guides. It is currently earmarked for an early 2022 release.

“We have had an incredibly strong year, and we’ve seen our client portfolio and staff numbers grow exponentially, which we are so very grateful for during a very turbulent time. We are thrilled to close off the year with these latest wins and look forward to an epic 2022.”

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