Bastion Experience taps new brand partnerships directorBy Jonas Lopez in Marcoms News on Tuesday, 19th October 2021 at 1:59pm
He will lead Bastion Experience’s efforts in building a client’s brand development and negotiating with prospect campaign stakeholders.
Bartold came in from AFL club North Melbourne FC, where he served four years as commercial and strategy manager and most recently, as sponsorship, commercial, and strategy head.
He also worked as a reporter with the AFL and ABC, and consulted at ZED Management, to help secure new sponsors for the team and the AFL/AFLW in general.
“As brands’ objectives have shifted; sponsorship assets and opportunities have also been disrupted, providing a wealth of new ideas and integration opportunities that can resonate and leave a long-lasting impression. I am excited to be a part of a leader in the space that can help brands navigate the breadth of opportunities and provide solutions which build genuine partnerships that deliver for both parties,” said Bartold.
Get to know Bartold on LinkedIn.
Comment and get full access to Influencing by registering for FREE
- Read and comment an all stories
- Weekly digest of media and PR news (optional)
- Post media releases to PRWire newswire
- Advertise job vacancies
- List your business in our PR directory
Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.
More Marcoms News
Wiese receives promotion at Wunderman ThompsonBy Elliott Richardson in Marcoms News on Monday, 06th December 2021 at 2:32pm
The position became available after Angela Morris departed the company to take on a new challenge.
Wunderman Thompson Australia CEO Lee Leggett congratulated Wiese on her promotion.
“I’d like to thank Ange for her incredible contribution to our agency and to building our client’s brands and businesses. She has been instrumental in the creation of some our most effective and creative work and leaves with our very best wishes.
“Ange is leaving big shoes to fill and having someone of Mel’s calibre and breadth of experience to step up into them is a brilliant testament to the talent we have in our agency. I’m excited to see what she’ll bring to our clients in the year ahead,” said Leggett.
Wiese said she was excited to take up her new role.
“Wunderman Thompson is embracing an agency future where consulting and commerce have an
Georgia Bennett promoted to senior account director at SefianiBy Elliott Richardson in Marcoms News on Monday, 06th December 2021 at 11:59am
Bennett joined the group more than six years ago, starting with the corporate and public affairs team.
Sefiani managing director Mandy Galmes said Bennett was an example of showing great career development at the company.
“We love seeing our people grow and evolve in their careers with Sefiani. Georgia is a shining example of this. As well as being a talented professional, she contributes strongly to our values-driven culture that makes Sefiani a great place to work,” said Galmes.
She now leads teams working on communications programs across corporate and consumer-facing clients including Allen & Overy, Ferrero and L’Oreal Australia.
Bennett also works closes with clients of Sefiani’s Sustainability Communications practice and is a member of the group’s issues and crisis management team.
iD Collective runs Wonder Australia campaignBy Jonas Lopez in Marcoms News on Thursday, 02nd December 2021 at 2:47pm
The new deal will have iD overseeing Wonder Australia’s PR work. This includes press office activity, creative kits, influencer management and talent procurement. One aspect of the campaign is to build awareness for the Wonder Recycling Rewards Program, a school program for recycling bread bags.
The iD Collective is also running strategic communications for Wonder Australia’s Eco Tag, with a long-term goal to remove 50 small plastic pieces from the waste stream.
“iD is thrilled to be working with Goodman Fielder on this campaign and to have Wonder join our ever-evolving FMCG client category. As an iconic brand within Australia, it’s so great to see Wonder being proactive and taking action in the sustainable space. As an agency, we’re aligned to Wonder’s thinking and initiatives and can’t wait to amplify the campaign via our strategic know-how and expertise in the FMCG space,” said iD Colle
Edelman scores Butterfly Foundation accountBy Jonas Lopez in Marcoms News on Thursday, 02nd December 2021 at 12:45pm
The new deal will see Edelman run services such as strategic media relations, executive communications and thought leadership, media training, content creation, and events for the foundation, which provides support for people suffering from body image problems and eating disorders.
The first project under this partnership is an integrated Christmas campaign to address eating disorder stereotypes.
The account deal came in light of public concerns over binge eating or crash diets as a result of the lockdown.
“Their work is genuinely purposeful and makes a real difference in people’s lives. We are excited to work on creative ways to break down the stereotypes and stigma surrounding an issue that touches so many Australians,” said Edelman APAC corporate chief and healthcare practice executive sponsor Susan Redden Makatoa.
Thornton assumes AMI chair roleBy Jonas Lopez in Marcoms News on Wednesday, 01st December 2021 at 2:45pm
He was elected to the board after a few months as board member, and succeeded Lynda Cavalera.
The term is also Thornton’s second run, with his first term being from 2016 to 2019, when he became deputy chair.
Fig Tree Digital managing director Maria de Conno will be the AMI’s new deputy chair, following three months as non-executive director.
“It is an honour to be elected as the new chairperson of the AMI Board. This is my second time as Chair and it is a privilege to take on this role again. I look forward to working closely with the board of directors so we can continue to progress the careers of our members,” said Thornton of his role.
Follow Thornton on LinkedIn.
The Grey Consulting scores fresh clientsBy Jonas Lopez in Marcoms News on Tuesday, 30th November 2021 at 2:28pm
The agency is slated to run the PR, communications, and social media activities for Divas Beverages, with the work including media relations, influencer marketing, and event partnerships. Based in Dandenong South, Victoria, Divas offers premixed drinks, flavoured liqueurs, and mixers.
Ally Fashion is tapping The Grey Consulting for PR and communications work centred on media and influencer relations. Established in 2001, Ally Fashion offers quality men’s and women’s clothing produced using sustainable practices.
Agent99 lands new clientsBy Jonas Lopez in Marcoms News on Tuesday, 30th November 2021 at 2:19pm
The FishMe! deal involves PR and influencer relations, sampling events, and chef partnerships. Business owners Wilson and Janice Tiu tapped Agent99 for the account, based on the agency’s successful work on their online furniture store Luxo Living.
For McGeorge, the Agent99 team will run her thought leadership content and build up awareness for the launch of “The One-Day Refund: Take back time, Spend it wisely,” the third in her It’s About Time series of workplace efficiency guides. It is currently earmarked for an early 2022 release.
“We have had an incredibly strong year, and we’ve seen our client portfolio and staff numbers grow exponentially, which we are so very grateful for during a very turbulent time. We are thrilled to close off the year with these latest wins and look forward to an epic 2022.”