Hendrick’s Gin Paints the Town Green for World Cucumber Day
Announcement posted by Red Havas
Hope you’re well.
Reaching out on behalf of Hendrick’s Gin, who has today launched the countdown to World Cucumber Day (14 June).
To celebrate, Hendrick’s has launched a curious cucumber cocktail service with Sydney and Melbourne including Time Out’s 2020 Bar of the Year, PS40, to launch a cocktail delivery service of hand-curated ‘cuke-tails’ starting from just $10.
To further paint the town green, Hendricks is giving away 3,000 free cucumber seeds away to encourage Aussies to get green-thumbed at home and grow their own perfect garnish to enjoy a Hendrick’s Gin & Tonic on World Cucumber Day!
For further information, please see a full press release below or visit the ‘Cultivate Your Cuke’ website here. Please also find further cocktail info below, as well as hi-res imagery and video here.
Look forward to hearing your thoughts on this as would love to make it work as a story for you.
Hendrick’s Gin’s Cocktail Delivery Service Menu
- Cucumber & Lavender Collins - Gin Lane, Chippendale
- Cucumber Express, PS40, CBD
- Lo and Behold, Hotel Ravesis, Bondi Beach
- Unusual Vesper, Bar M, Rushcutters Bay
- Pepino Manzana, Low 302, Surry Hills
- More tea, Vicar?, Atticus Finch, Brunswick East
- Bubble T&T, Black Pearl Bar, Fitzroy
- The Eastside & Summer Garden, The Antique Bar, Elsternwick
1 June 2020: The annual celebration that pays homage to one of the world’s most unsung heroes – the humble cucumber – is almost upon us. World Cucumber Day will be celebrated on 14 June and Hendrick’s Gin is commemorating the occasion by creating a slew of new and quirky cucumber cocktails and asking the nation to cultivate their own cucumbers.
To kick off the celebration of the unique fruit, Hendricks’s Gin is supplying 3,000 packs of cucumber seeds to fans with curious minds and a penchant for greenery. The initiative is aimed at encouraging the nation to paint the town a shade of virescent green by planting their own ‘cuke’ and cultivating the fruit that is distinctive garnish for Hendricks’s.
To further inspire the nation to embrace the cucumber, Hendrick’s Gin has partnered with bars across Sydney and Melbourne to launch a cocktail delivery service, which includes a selection of specially curated ‘cuke-tails’ starting from $10, to give the cucumber the attention it deserves. Each delectably, delightful cocktail will be available for delivery and will be accompanied with a Hendrick’s Gin “Cultivate Your Cuke’ growing kit.
Sydneysiders will be able to enjoy hand-crafted cocktail delights, such as the Cucumber & Lavender Collins from vibrant Chippendale venue, Gin Lane.
Those living closer to the CBD can sip on an experimental creation from Time Out's 2020 Bar of the Year, PS40, titled Cucumber Express. Surry Hills hot spot, Low 302, will be serving up a delightful concoction, titled Pepino Manzana.
Heading out to the eastern suburbs, locals will love the Lo and Behold from famous Bondi Beach hotspot, Hotel Ravesis, as well as the cucumber concoction Unusual Vesper from Rushcutters Bay’s truly unique venue, Bar M.
Turning to Melbourne, Melburnians can get their hands on Bubble T&T from Fitzroy’s finest, Black Pearl Bar. Heading North? Brunswick East favourite, Atticus Finch will be serving up More Tea, Vicar? whilst down south, The Antique Bar will be tantalising tastebuds with not one but two delights, titled Summer Garden and The Eastside.
For curious cucumber fans living elsewhere, the celebration of the humble green doesn’t stop at cocktail delivery. Throughout June, Hendrick’s has joined forces with online bottle shop, Boozebud, to offer ‘Cultivate Your Cuke’ growing kits with every purchase of a Hendrick’s Gin product.
To help the nation in their quest to grow the most delectable cucumbers, Hendrick’s has partnered with leading Australian cucumber expert, David Sivyer. Throughout the campaign, David will be supplying important tips and tricks to help Aussies grow a healthy, girthy cuke worthy of garnishing their Hendrick’s Gin & Tonic.
David said: “It’s time for the avocado to move over; there’s another green fruit that deserves recognition. The cucumber is extremely versatile and has too long been in the shadows so I’m glad that Hendrick’s is enabling it to have its rightful time to shine in the spotlight. They’re easy to grow – so there’s no reason not to get involved - and make your Hendricks and tonics even better once they’re ready!”
The ‘Cultivate Your Cuke’ campaign will culminate on World Cucumber Day (14 June), with Australians encouraged to participate in a mass planting of cucumbers across the nation – and raise a toast to the ‘cuke’ with a Hendrick's Gin and Tonic.
For more information on the campaign and to find out how you can get involved, head to the Hendrick’s Gin website - https://hendricksgincultivateyourcuke.pgtb.me/dSJ1TD
0451 969 108
About Hendrick’s Gin
Hendrick’s is a delicious super premium gin, made with a number of unusual twists to deliver a most curious arrangement. Unlike ordinary gins, Hendrick’s is distilled in Scotland and made with infusions of Cucumber and Rose petals, producing a wonderfully refreshing gin with a delightfully floral aroma. www.hendricksgin.com
Hendrick’s is made by William Grant & Sons - an award-winning, independent, family-owned distiller founded by William Grant in 1886 and still controlled by the fifth generation of his family. The Company distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich, the handcrafted range of ‘The Balvenie single malts’ and the world’s third largest blended Scotch Grant’s, as well as selected other spirits, including Tullamore Dew and ‘Sailor Jerry’. www.williamgrant.com
Quirky Cuke Tips from Cuke Expert, David Sivyer
- Good companion plants for cueys are beans, peas and radishes
- Cukes prefer some shade
- Harvest your cucumbers while they're young – i.e. don't let them grow too large!
- Harvest while young to promote more fruit
- The male and female flowers are different - the female flowers are the ones that turn into your cukes!
- Celebrity chef Gordon has been known to eat cucumbers!
- Milking the cucumber... hmm... I’d leave that one be
intern red agency
02 9963 7832
+61 2 9963 7734
Senior Account Manager